BEING SUCCESSFUL IN THE FITNESS INDUSTRY
BIGGER IS NOT ALWAYS BETTER
Many of you saw our article about the new SYPC Boutique Fitness Franchising concept (see here: https://www.weloveboutiquefitness.de/sypc-boutique-fitness-…/)
But what does it really take to be a studio owner?
Many fitness chain and big studio owners feel that the more studios they have and the bigger the studio is, the more money they can make or the better business person they are. Well, that is not the case now and was never the case years ago. When I first came to Germany there existed a certain fitness chain that was really advertising heavily about their plans to open over 300 studios throughout Europe. Most would be in Germany. Well, that chain went out of business I believe less than 10 years later.
I remember around the same time reading an article written by Hubert Horn. In this article he made mention of the fact that if you have one studio that is not correctly managed or not operated correctly, how can you open so many studios? These points are really important to note because the bigger the studio is, the more cost you have, the more members you need and the more quality employees you require. All of which are very hard to find!
Therefore – here are the five most important points/questions to ask yourself when you are considering opening a studio:
1. Am I truly willing to stick it out through the tough times?
Building a business is hard. Actually a lot harder than I ever imagined, but it is all that I have wanted for as long as I have been in the fitness industry. So quitting was never an option for me!
2. Do I truly understand everything that is or will happen inside of my studio?
When you hire employees to do a job in your studio that is normal, but when you hire an employee to do a job in your studio because you yourself can not do it / lack the knowledge of doing it, then you need to give serious thought to your plans. Employees leave and you as the studio owner need to understand the total operation of your business. So often big chain studios are owned by non fitness professionals that have no idea of the different areas in their studios.
3. Do I have my own concept or am I just doing the typical copy cat thing that is all so common in the fitness industry?
Being a copy cat is not only dangerous, but expensive. If you need a bunch of trademark or so called licensed programs to draw members into your club, then you do not have a concept. You are just a copy cat.
4. Can I provide what I advertise?
Many fitness studios hire marketing companies that have no true understanding of the psychological aspects of fitness. They make a campaign that the name is switch on and sale it and sooner or later it becomes out dated. That is not how it is done! You need to be able to market your own business. It is your concept and no marketing company is capable of understanding what is coming from your heart.
5. What advice would I give someone considering opening their own SYPC Boutique Fitness studio?
I encourage you to have visions and implement them. You will be faced with challenges or as I like to view them, opportunities. The only time a person truly fails is when they give up; so keep going, be passionate about it, and it will surely be worthwhile. Stay inspired!