IT IS UNBELIEVABLE HOW THE WORLD WORKS!
My best friend wrote me this in a message: Do not look at what others are doing, look at what you want to achieve for yourself. Your studio will never be able to finance what the big studios can. But they cannot do what you can.
These words are most apparent to me every time I look around in my class rooms, I see so many motivated, sporty and self confident women. The type of women that never joined pilates classes in the fitness studios because they thought of Pilates as boring. But now they all have become pilates enthusiasts. When I see this, not only are the words of my best friend in my mind, but also my desire to go forward with what I am doing.
As some of you know, I spent a whole day in London yesterday. And I spent several hours at some of the most hyped boutique fitness gyms in the inner city, for several reasons. It is somehow disillusioning how the studio looks in comparison of how they are marketed on social media.
The SYPC approach is – also in international comparison – truly different. As we do not have a marketing or PR agency, but do everything ourselves, this aspect as well as the beauty of our studios is very often understated.
I see the way SYPC is run as the normal way of doing business. I train my members the way I have trained my personal training clients for years. When I see the smiles on their faces because they are stronger, have more energy or when they say to me that for the first time in their lives they actually enjoy sports. Then I know I am doing something correct. Maybe not everything, but something.
Results from the London visit I will still keep a secret. I just want to let you know that we are working for you on exciting things.